Wrestling With A Message: Pro Wrestling Psychology & Its Applications In Business— New Book by Michael Kelman Portney of misinformation.sucks

We are excited to announce the release of the new book, "Wrestling With a Message: Professional Wrestling Psychology & Its Applications In Business," by Michael Kelman Portney. The book explores the unexpected parallels between the world of professional wrestling and the business world, offering a unique perspective on strategy, branding, and audience connection.

In "Wrestling With a Message," Portney delves into the core principles that make wrestling successful—storytelling, adaptability, emotional connection, and strategic timing—and demonstrates how they can be applied to elevate a brand and foster deep customer loyalty. The book is a masterclass in business strategy, drawing lessons from the careers of legendary wrestlers like Chris Jericho, who mastered the art of reinvention, and CM Punk, who taught the value of authenticity with his famous "pipe bomb" promo.

The book is structured around key wrestling archetypes and traditions, featuring in-depth case studies of both wrestlers and real-world brands. You will learn how to:

• Build a powerful brand identity by developing a persona as authentic and compelling as the "American Dream" Dusty Rhodes or "The Man" Becky Lynch.

• Engage audiences and create a sense of community by understanding the role of fan participation and grassroots movements, similar to Kofi Kingston's "KofiMania".

• Navigate controversy and manage crises by studying infamous moments like the "Fingerpoke of Doom" and the tragic incident of Owen Hart's death, which offer cautionary tales in risk management and audience misalignment.

• Master the art of storytelling and maintain relevance by learning from the continuous reinventions of Chris Jericho and the cinematic innovation of The Undertaker's final match.

"Wrestling With a Message" is more than a business book; it's an entertaining and insightful look at the unexpected lessons that a world of scripted rivalries and larger-than-life characters can offer.

The book is now available for purchase and can be found at:

https://www.misinformationsucks.com/shop/p/wrestlingwithamessage